Musify+Gamify looks at contemporary perspectives on 'play', where musical play and game play coincide, from the 20th century music revolutions in sonic liberation and participation, to the new digital interactive technologies that allow built environments to become dynamic experiences.





At the core of the event will be a series of three concerts of adventurous experimental music by leading Australian artists, centred around the work of Ensemble Offspring. These will take place in the Seymour Centre. Each concert will be augmented by interventions happening outside the auditorium that involve “gamified” audience participation in the creation of music. An exhibition throughout the foyer of the Seymour Centre will present an international series of game and design works, including computer games, and contemporary immersive and interactive experiences.





There has yet to be an event globally that has focused directly on this new dynamic potential of music. Musify+Gamify will bring together local and international artists to present and reflect on their relationship to musical and gameplay experiences. It will provide a highly accessible platform to explore 20th Century conceptual music, and will engage musicians and composers in the ways that music is becoming increasingly a tool in the designer’s palette, from ringtones to reality TV scores. It will set up talking points about the arts and technology that are equally relevant for artists, technologists, the music industry and the general public. It will provide a platform for engagement between Sydney’s leading experimental artists and the city’s growing creative industries sector, including vibrant games and interaction design startups.